Helping Talented Agents Close More Sales


Carrier Updates

Aetna has a few updates on the Aetna RX Home Delivery, DSNP Mmarketing materials, and compliance in 2019.

Aetna's Rx Home Delivery is now CVS Caremark® Mail Service Pharmacy

Aetna is excited to share with you that Aetna Rx Home Delivery is now CVS Caremark® Mail Service Pharmacy. They expect this change to be seamless for their members. There's nothing they need to do differently to get their prescriptions. The only differences they'll see is now there will be a new logo on their prescription bottle and their billing statements will come from CVS Caremark. 

DSNP marketing materials are now on Studio

If you have Dual-eligible Special Needs Plans (DSNPs) in your market, you can now find, download, print and order DSNP marketing materials on the Aetna Medicare Marketing Studio (MMS). You can find the materials in the designated DSNP category on the MMS menu. DSNP materials include: 

  • Sandwich boards
  • Pull-up banners
  • Tabletop signs
  • Coming next week: Brochures
  • Comming next week: Customizable event flyers

Aetna is constantly adding new materials to the Studio. Make sure you check back often to find out what’s new.

Compliance Connection: How to stay compliant in 2019

As an Aetna MA/MAPD producer, you're responsible for knowing and complying with Aetna's policies and CMS's regulations when assisting Medicare beneficiaries. Below are just some of the tools you can use to help stay compliant in 2019. You can find all of these materials on Producer World.

MCMG Remember to always refer to, and follow, the complete and current CMS Medicare Communications and Marketing Guidelines (MCMG).
Compliance 101 Training Review this presentation for high-level compliance information you need to know before selling Aetna's Medicare products.
Sales presentations, talking points and sales videos

Every time you meet with a beneficiary to discuss their MA/MAPD products (including formal events and one-on-one appointments) you must:

(Using the sales presentation video is options. If you choose to use the video, you must use it with the sales presentation deck.

Medicare Marketing Code of Conduct You're required to read and follow this code of conduct. It outlines prohibited activities for agents selling Aetna's Medicare products. You'll also need to comply with Aetna's Code of Conduct and Medicare Compliance Program Policies & Procedures.
CMS MCMG DOs & DON'Ts Agent Summary This document summarizes specific rules and regulations you need to know and follow from the CMS MMG. Carry this portable list with you as a reference tool when selling Medicare products.