CMS Updates Medicare ID Card Usage

Use of Medicare ID card in marketing materials - CMS prohibits the use of the Medicare name, logo, or products in a misleading way. It must be clear that the entity being represented in the material is not Medicare or representing Medicare or the Federal Government.

The Medicare ID card can be used in materials as long as CMS has given prior authorization to use it, and it is not misleading.

Follow the process below for obtaining prior CMS approval:

1. Send an email to the This email address is being protected from spambots. You need JavaScript enabled to view it. ( This email address is being protected from spambots. You need JavaScript enabled to view it.) outlining how the Medicare ID card image will be used and in what materials.
2. After submission, you will receive either an approval or disapproval from the CMS marketing mailbox.
3. If approved, you need to upload the email approval along with the actual piece to Compliance for the review process.

If you have any questions, call us today at 866-568-9649!

You may also email our Compliance Department at This email address is being protected from spambots. You need JavaScript enabled to view it.