Bright HealthCare Service Area Reduction
Bright Health is taking steps to refine and optimize their strategy to ensure they are best positioned to enhance the health care experience for consumers and Care Partners and deliver the highest quality, affordable care.
In 2023, Bright Health will deepen their presence in those markets where they can have the greatest impact, achieve long-term success, and drive differentiated value with our Fully Aligned system of care. For that reason, Bright Health has decided to exit its Individual and Family Plan (IFP) business in Illinois, New Mexico, Oklahoma, South Carolina, Utah, and Virginia after the plan year 2022, as well as discontinue its Employer Group segment.
Although Bright Health never wishes to discontinue a product or leave a market, it is common practice for carriers to change service areas/product offerings over time. It is a priority for Bright Health to continue to provide the best service and experience to the members, providers, brokers, and other partners in these discontinued markets and to ensure that all impacted members are transitioned to new plans with no interruption in coverage.
Click here to view some important FAQs to assist you through this transition.